Baileys Fertilisers
Baileys: family-owned producers of premium horticultural products
We provide Baileys with creative content, growth strategies and target-driven campaigns across all their digital and social media platforms.
From calculated sales campaigns to new product launches and increasing brand awareness, we devise pre-planned monthly goals with the team at Baileys. Flametree then assist throughout each digital campaign, to ensure the best possible outcome from each project. We then report and retarget as required, based on results.
To ensure Baileys stay ahead of the curve and continue to grow audience engagement, we are always exploring the latest developments within the digital space. Over the past year, we have provided them with e-commerce accessibility, social platform optimised video/animation and graphics and a gamified database building campaign with Komo Digital. These have all been extensions of our ongoing regular social-digital management.
The Brief
The events of 2020/21 saw a remarkable spike of interest in garden retail products and maintenance. We worked with Baileys to leverage the ongoing digital dependance to their advantage, collaborating in a number of campaigns to further boost online awareness of the Baileys brand and products.
- Social & Digital Media
- Instagram - Sponsored Ads, Posts, Stories, IGTV, Reels
- Facebook - Sponsored Ads, Posts, Stories, Groups
- Google Ads
- Web & Blog Communication
- Photography, Videography, Animation, Motion Graphics
- Email Marketing
- Geo Fencing
- E-commerce & Shopify Communication
- Content Curation & Hashtag Library Building
Great gardens are in the bag
Along with premium garden products, Baileys also provide insightful step-by-step guides, seasonal advice and a year-round garden calendar.
This information is offered free of charge to members of the Great Gardens Club database. We develop club recruitment initiatives, member benefit campaigns and additional information for this audience.
Recent changes to advertising restrictions and data-capture mean new opportunities for community building and engagement.
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We'd love to work with you
There's not much we don't know about creating and promoting brands. Contact us today to discover how we can help grow your business.
