Matso's Broome Brewery
'A Little Bit Different' Outdoor Campaign
Matso’s have expanded to a truly national distribution base with outlets carrying product in all major cities. With a limited budget, the crew wanted to let the good folks of Melbourne know that they were in town. Our work for the campaign included Ideation, Market Research, Campaign strategy and creative design.
The Brief
After a university market research program and a subsequent strategic media examination aimed at maximising our reach within that identified demographic, out of home came in strong. We set about creating some arresting images to use across a range of outdoor sites to engage viewers and build interest.
What emerged at the end of a rigorous creative process was a simple but punchy campaign targeted around strategic geographical downtown locations with great exposure to our customers. The fresh look posters and billboards are designed to introduce these well loved WA products to the hip Melbourne audience. Like the beers, they are a little bit different but deliver a big flavour.
Watch our process over the course of this project in the video below. The campaign was well received in the Melbourne market and was later expanded to the Perth and other Australian city markets.
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