City of Fremantle
One Day in Fremantle
'One Day in Fremantle', presented by the City of Fremantle, is a free, family-friendly event that provides a culturally-inclusive alternative to traditional Australia Day celebrations. ‘One Day’ invites all Fremantle residents to come together and celebrate our love of Australia with music and entertainment.
Flametree Creative was asked by the City of Fremantle to work on producing branded marketing materials for this new event, which spanned newspaper, print and digital assets featuring the vibrant One Day illustrative brand identity.
The Brief
Back in 2017 we were tasked to design fun, engaging, non-political, inclusive branding collateral for a 'One Day' event. Working with the words ‘ONE DAY’ in a playful manner, with a sun and grass-tree against a background of green, grassy banks, we were able to set a scene that looks inviting and draws attention to the three featured acts. Our deliverables are varied-form poster, newspaper advertisement and website banner.
The result of this project is a solid design that has been reapplied in following years with a slight adjustment to the design.
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