Auslink Foods
Auslink Truck Wrap
Considering the cost of fixed billboard advertising it’s not surprising many companies are opting to have corporate vehicles branded. A car or truck wrap is a great, economical way to get your brand seen by thousands of eyes throughout the community. Vehicle wraps become mobile billboards that can convey simple corporate branding or a more complex communication.
Our client Auslink is responsible for the distribution of many well known supermarket brands often with many products under each brand making it impossible to represent every brand on the truck. They also produce and supply their own specialty lines.
We decided on a simple clean blend of corporate coverage with a clue as to the service they provide.
The Brief
The result, at a glance, is a montage that gets the brand out there strongly in a way that is aligned with the brand's other marketing activities.
Vehicle wraps can also have the messaging changed at will with limitless opportunity.
Vinyl skin also offers protection from chips and scrapes as well as sun damage and paint fade so it’s no surprise that complete vehicle wraps are becoming popular with company fleet managers. When the vehicles are traded the wraps are removed and the paint is in showroom condition increasing after service sales values.
In other circles high-end cars are now also receiving full wrap treatments with many surfaces not available in paint colour or texture options.
Car enthusiasts have realised that they can customise and protect their vehicles at the same time.
Whatever the case, if you want to stand out in a crowd and drive your brand, a vehicle wrap could be best the road to go down.
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