01 / THE CHALLENGE
Strong product.
No local voice yet.
Valore had the product and momentum across Asia Pacific. Launching in Australia needed a voice and presence local riders would recognise.
02 / PRODUCT
Jersey and bib designs, with a naming and colour system for each season.
03 / CAMPAIGN
Campaign imagery for web, social and retail.
04 / EVENTS
Flags carrying the AOE values: Aspire, Overcome, Elevate.
05 / THE WORK
Brand, product and campaign.
01 / POSITIONING
A clear voice
Strategy and language for Australian riders.
02 / PRODUCT
Names and colours
A naming and colour system for every season.
03 / CAMPAIGN
On the road
Outdoor, flags and social for launch.